Businesses looking to order custom print t-shirts may consider whether they want to invest in a quality product or get them done cheaply. These two different can provide different benefits. Cheaper shirts can be printed in greater quantities for the same budget for a quick marketing campaign, but if your company is looking to continue production they will want to invest in a more quality product.
The Benefit of Quality Screen Printing
Quality custom print t-shirts are more valuable to a business because they are something people will want to wear. The value of selling shirts is not just in the initial purchase but in the presence they give when people wear them. They serve as an advertising tool when people wear them out in their community. If your screen printed t-shirts last for a while, they serve as an advertising platform for longer than cheap shirts which will get worn out.
The Return on Investment of Quality Product Design
Commercial businesses may find that cheaper shirts give similar benefits to higher quality t-shirts while being much less costly to create. While in the short term this can be profitable, there is an inability for analytics to detect the value of brand building. Along with brand image and familiarity, the reputation of a quality product can be a great benefit to the sustained profits of a business. Being associated with “high-quality” can be a massive boost to any brand. That message is very easily spread via word of mouth, leading to the brand growing in popularity on a local and national level.
Rather than luring in new customers with cheap prices who will have no reason to make a return purchase, a quality product that customers love can result in them returning to your brand. This creates loyal customers which are necessary for the expansion of a brand. For example, if someone likes the custom print t-shirts of a company, they are more likely to buy a new type of product from the same brand. People stick close to the brands they trust and love, so they’ll most likely come back.
Pork Chop Screen Printing is a full-service screen printing and embroidery company with over 15 years of establishment in the industry. Our services ensure quality with our state of the art equipment so our clients can provide a product that their customers will love. We work with many different establishments such as churches, sports teams, bands, retail, restaurants, and tech companies. Call us now at (206) 706-4764 to learn more or request a quote through our website.